HuaDe Crane is a specialized manufacturer of non-standard, European-style cranes, operating under a typical Make-to-Order (MTO) production model—where each order evolves into a unique project, often managed concurrently across multiple initiatives. Leveraging MagicCube’s customizable grid-based system, HuaDe has developed a tailored end-to-end solution that integrates seamlessly with SAP, enabling bidirectional data synchronization between the two platforms. This innovative integration empowers各部门 to track critical production, shipment, and installation milestones—and monitor workflow progress—in real time, effectively replacing the previous reliance on Oracle P6 for project management. The new system has significantly boosted operational efficiency, enhancing managers’ ability to maintain comprehensive oversight of project timelines while ensuring tight coordination across all processes, thereby accelerating the overall production cycle. Since going live, HuaDe has continued to capitalize on MagicCube’s flexible scalability, continuously refining and expanding its functionalities to align with the evolving management needs of the company at different growth stages—demonstrating strong support for HuaDe’s ongoing drive toward business innovation and operational excellence.

　　Therefore, the MTO (Make-To-Order) manufacturing model—known for its rapid response, low inventory levels, and flexible adaptability—is increasingly being recognized and adopted by more domestic manufacturing companies.

　　Under the MTO model, an order can be treated as an independent project. However, manufacturing companies often find themselves managing multiple projects simultaneously, requiring centralized and coordinated management of interrelated initiatives—such as resource allocation across different projects, including workforce, materials, production timelines, and scheduling. This necessitates the adoption of a program management approach (characterized by simultaneous execution of multiple projects with inherent dependencies), placing higher demands on a manufacturer's production management practices.

　　The MTS model, which is essentially equivalent to single-project management, allows manufacturing companies to efficiently manage production using their traditional ERP systems. However, when upgrading to the MTO production model and adopting a portfolio management approach, companies are confronted with challenges such as an increasing variety of product types, highly volatile and frequent demand fluctuations, and more complex, temporary projects cropping up alongside the existing production processes. Under these circumstances, the limitations of traditional ERP systems—particularly in handling multi-project conflict management and coordination—become increasingly apparent, making it difficult for these systems to keep pace with the evolving demands of portfolio management. Given that the old system is no longer adequate, if a company decides to pursue custom development of a new system, it will first face significant upfront development costs. Moreover, ongoing expenses related to feature enhancements and routine maintenance will continue to pile up over time, while also consuming substantial amounts of time. Caught in this dilemma, manufacturing enterprises urgently need a tailored solution that can effectively address their unique operational needs.

　　To meet the evolving needs of project portfolio management in manufacturing enterprises, Magic Cube NetTable offers a unique solution. As a highly configurable software platform, Magic Cube NetTable empowers users to flexibly design personalized use cases and swiftly adapt to market and business changes—anytime, anywhere. This platform is perfectly suited for coordinating and managing multiple projects under the MTO (Make-to-Order) production model. By leveraging digital capabilities, it significantly enhances manufacturers' production and delivery efficiency, ensures robust quality control across the board, and helps companies build their distinctive core competitive advantages.

　　Advantages of the MTO Project Portfolio Management System Based on Magic Cube Netlist

　　Flexible custom order production solutions and piece-rate rules: Under the MTO model, multiple projects run concurrently, each requiring unique processes and raw materials. Companies can leverage the rich configuration modules built into Magic Cube’s web-based table tool to create tailored order plans that meet their specific needs—plus, they can even customize piece-rate rules, ensuring production costs and profits are accurately reflected.

　　Flexible production processes enable workflow standardization and automation: Under the project portfolio management approach, order changes and additions are inherently unpredictable. Magic Cube's online table provides a flexible production framework, allowing companies to effortlessly plan and adjust production tasks in real time—reacting promptly to both fluctuating orders and new incoming requests. The modularity of the process also facilitates automated adjustments to business workflows, while automatically notifying relevant personnel to ensure smooth, organized production operations.

　　Real-time tracking of production progress and quality control: With multiple projects running concurrently, monitoring both production schedules and product quality is crucial. Through Magic Cube’s web-based dashboard, manufacturing teams can instantly track order-specific production updates and access real-time product records, ensuring timely delivery and maintaining the highest standards of order-quality assurance.

　　Seamlessly integrating with external systems to deliver decision-support and robust control capabilities: Program portfolio management is an advanced approach for top-level executives to effectively manage strategic initiatives alongside an organization’s diverse, multi-project portfolio. With its industry-first "External Field Group" feature, Magic Cube Grid enables frictionless connectivity to various external systems across the enterprise, empowering managers with real-time visibility into critical internal resources—such as people, finances, assets, production, supply chains, and sales—and providing comprehensive statistical analysis and precise data support to inform well-informed decision-making.

　　Automated Data Analysis and Raw Material Procurement Forecasting: In the MTO (Make-to-Order) model, manufacturing companies face significant challenges in demand forecasting due to the inherent production cycle requirements—and may even need to maintain some inventory as a buffer. Magic Cube NetTable provides users with customizable material analysis reports, enabling production managers to access and utilize data on demand. These reports offer a more intuitive and clear visualization of material changes across all stages, while also automatically generating procurement forecasts and allowing users to seamlessly submit pre-purchase requests with just one click.

　　After years of dedicated research and development, coupled with continuous improvements, MagicCube WebTable has already attracted over 150,000 loyal users—including numerous mid-to-large-sized manufacturing enterprises both domestically and internationally. Let’s now explore how these companies are leveraging MagicCube WebTable to streamline their production management processes.

　　Huawei UAE Representative Office

　　Huawei's UAE Representative Office leveraged the MagicCube web-based platform to develop a project portfolio management system tailored for the MTO (Make-to-Order) production model, completing the entire process—from initial requirements to go-live—in just one month. The new system seamlessly integrates end-to-end operations, from base station site surveys and design to material procurement needs. It enables centralized material aggregation based on specific base station orders, effectively guiding both production and logistics planning. Since its launch, the UAE office has capitalized on MagicCube’s flexible scalability to continuously refine and optimize the system. By closely aligning with real-world scenarios and evolving business needs, they’ve swiftly implemented feature adjustments and enhancements, ensuring the system fully meets all project requirements. The adoption of this innovative system has not only boosted overall operational efficiency but also empowered managers to gain tighter control over project timelines. Moreover, the system’s robust connectivity across all stages has significantly accelerated project execution, fostering smoother collaboration and faster progress throughout the entire workflow.

　　Wade Crane

　　HuaDe Crane is a specialized manufacturer of non-standard European-style cranes, operating under a typical Make-to-Order (MTO) production model—where each order becomes a unique project, often managed concurrently across multiple initiatives. Leveraging MagicCube’s customizable grid-based system, HuaDe has tailored an end-to-end solution that seamlessly integrates with SAP, enabling bidirectional data synchronization between the two platforms. This innovative integration empowers各部门 to track critical production, shipment, and installation milestones—and monitor workflow progress—in real time, effectively replacing the previous reliance on Oracle P6 for project management. The new system has significantly boosted operational efficiency, enhancing managers’ ability to maintain comprehensive oversight of project timelines while ensuring tight coordination across all processes, thereby accelerating the overall production cycle. Since going live, HuaDe has continued to capitalize on MagicCube’s flexible scalability, continuously refining and expanding its functionalities to align with the evolving management needs of the company at different growth stages—demonstrating strong support for HuaDe’s ongoing drive toward business innovation and operational excellence.